A Variation of the DeLone and McLean Model for Collaborative Commerce Services: A Structural Equation Model

This study intends to provide theory-driven empirical findings of the factors affecting users’ loyalty a collaborative commerce platform provider and further suggests that lead future extended use services. DeLone McLean model serves as basic framework for this study. Our variation tested impact perceived value, relationship quality, service quality on loyalty, which would influence collaboration results confirm value were best predictors in turn, had positive intention.